Corporate event series culminates in a star-powered private concert
Flawless event production lead to an anniversary celebration that immersed attendees in the brand’s vision
Tech giant Adobe wanted a 40th-anniversary celebration to reflect its culture of innovation and creativity. Confident in our strategic approach and live production capabilities, the global industry leader expanded its vision. Holding 49 in-person events ignited excitement among its worldwide workforce, with a culminating performance customized to the brand.
Global event production expertise expands reach
A creative brainstorm on tactics for displaying global diversity and inclusion blossomed into a large-scale creative partnership. Business success depends on engaging employees well beyond Adobe’s Silicon Valley headquarters. Event strategy evolved from producing one live-streamed extravaganza into multiple events launched across continents, all in under four months.
Each venue was transformed into a branded oasis
We developed an overarching creative campaign strategy, delivering consistent brand messaging while creating unique celebrations with site-specific communication, compliance and execution.
- Lighting design
- Event signage
- Customized decor, including Adobe-branded ice sculpture
Parties were packed with event entertainment and activations
Each unique party reflected its geographic locale in tone, activities, and food and beverage.
- Live music
- DJs
- Silent discos
- Roaming entertainers
- Arcade games
- Photo booths
- Scavenger hunts
Main stage event production showcases top talent
Adobe’s culminating event put an exclamation point on a year of brand-building, worldwide engagement. A 4,500-person private party surprised and delighted the San Francisco Bay Area team. Producing this mega party involved intensive behind-the-scenes coordination on coat check and security, plus:
- Booking and managing headline talent
- Organizing timelines meticulously
- Activating spaces throughout Chase Center
VIP experiences elevated the arena venue atmosphere
- Headliner meet and greet
- Unlimited food and beverage from various vendors
- Arena transformation with seating vignettes, arcade games, roaming entertainment and dancers
- Valet parking and private arrivals for executives
On-stage content transitioned to a superstar concert
After the Founder and CEO expressed gratitude to employees, we quickly transformed the stage into a mushroom-filled fantasyland for the night’s surprise A-list headliner. The artist serenaded the crowd, dedicating their greatest hits to specific Adobe team members. Mid-show, the performer descended into the stadium seating for unforgettable Adobe employee interactions.
- Jumbotron screened a company celebration video, synced to the performer’s mega-hit song
- 60-minute pre-show VJ performance built anticipation
- Scenic centerpieces and digital signage aligned to brand
- Surprise giveaways delighted attendees at exits
6+
months of production planning