Event analytics

Meaningful insights increase event impact

Event Marketing

Defining clear event KPIs is the first step in proving event ROI

To prove your event ROI and honor your business objectives, you pull post-event data from multiple sources while trying to simplify it into a story that prompts decision makers to say, “That was well worth it.” Compiling all that information is how ITA Group simplifies the process with expert guidance and event analysis, so you can make smarter decisions, faster.

Event success metrics 

Event impact measurements factor hard numbers plus intangibles. Increased knowledge after attending an event, brand perception lift and emotional engagement speak to specific event KPIs. Tracking attendee sentiment alongside actions gives a comprehensive view.

  • Unique registrations
  • Qualified marketing and sales leads
  • Registrant and attendee conversion rates
  • Participant satisfaction
  • Training scores
  • Incremental sales
  • Engagement metrics (website visits, shares, likes, etc.) 

Data-informed decisions 

Trustworthy data eliminates guesswork. Event metrics stay aligned with your goals, inspire attendees and achieve your vision through strategic data gathering.

  • Attendee experience assessments
  • Customer/employee interviews
  • Competitive analysis
  • Brand research
  • Custom discovery projects
  • RFID tracking
  • AI-powered sentiment analysis

Event analytics services

Audience targeting and segmentation

Satisfaction surveys only tell part of the story. Supplement the gap with tools to better understand your target audience and design more appealing, effective events.

  • Pre- and post-survey design, programming and analysis
  • Competitive research
  • Audience segmentation
  • Audience acquisition
  • Historical data analysis 
Data consolidation

Custom dashboards import and filter data in one place, how you want it. That way, your team focuses on strategizing instead of spending valuable time tracking.

  • Comparative analytics
  • Revenue
  • Sponsorship
  • Program savings
  • YOY spend
  • Progress-to-attendance goal
Performance insights

Got raw data? It’s time to take advantage of it. In-the-moment analytics show event ROI, whether you're on site or reviewing the event's sustained impact months later.

  • Data management
  • Analytics modeling
  • ROI reporting
  • Post-event analysis report and discussion
  • Recommendations for improvement
Business intelligence

Measurement and ROI don't end when the event does. Continued post-event measurement connects significant behavioral shifts to event marketing efforts.

  • Sales lift among event attendees
  • Enhanced lead quality 
  • Cross-sell or upsell metrics
  • New referrals
  • Brand advocacy

A comprehensive event partner

Dedicated team

Our in-house event teams bring years of experience from working around the globe. Leading brands trust us to handle big-picture and down-to-the-details event management.

  • Attendee management
  • Communications
  • Technology
  • Production
  • Facilitation
Event types

We tailor the event format to fit your purpose, whether it’s unifying your remote workforce, engaging channel partners or celebrating a major launch.

  • Company-wide celebrations across continents
  • Global user summits
  • Trade shows and product walks
  • Hybrid trainings 
  • Annual meeting broadcasts
  • Incentive travel 
Industry support

Broad experience across all industries gives us fresh ideas and proven solutions. We research to understand your unique audience, brand values, event goals and business objectives. Experience creates efficiencies that save time and money.

  • Technology
  • Pharmaceuticals & life sciences
  • Manufacturing
  • Insurance
  • Wholesale
  • Retail
  • Finance & banking

Connect with our team 

Amplify your event’s impact by partnering with ITA Group