Incentive platform

Flexible technology to boost engagement

Incentives

Agile promotions.

Precise execution.

Unlimited segmentation.  

ITA Group helps you work smarter and boost performance with a single technology solution that sets the standard for:

Our incentive platform delivers a simplified user experience powered by advanced technology. Whether automating workflows, consolidating multiple programs into one, or scaling a program with confidence, we have the tools to achieve results with ease.

Client stories

Overcoming challenges through better technology

An upgraded incentive program included gamification to improve retention, customer scores and training
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258% increase in engagement over 5 years

A flexible, mobile-friendly platform spurred participation and empowered contractors
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135% YOY increase in enrolled contractors

A segmented program shifted to reward both sales and nonsales roles for impacting revenue growth
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162% of enrollment goal reached in the first 10 months

Participant experience

Everything participants need in one convenient platform

We translate your brand into a digital environment, providing a highly engaging user experience that reinforces your competitive advantage. The result? A solution that aligns technology with your brand’s identity and users’ needs.

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Easy access to incentive rules, communications and reports

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Single, intuitive hub tailored by role and specific goals

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Seamless access from any device

Incentive platform demo highlighting gamification, rewards, and training features Incentive platform demo highlighting gamification, rewards, and training features

Platform features

Progress to KPIs

Give participants clear visibility into their goals.

Earning opportunities

Put relevant promotions directly in participants’ line of sight.

Game plays

Surprise and delight with games using variable outcomes to sustain engagement.

Training

Provide easy access to training to promote improved product knowledge and customer service.

Rewards

Highlight both promotion eligible products and most popular rewards to encourage participation.

Leaderboards and Badges

Indicate progress, achievement and status with recognition that can be shared externally.

Wish list

Save favorite rewards to track progress toward each.

User engagement 

Gamification and recognition keep partner engagement high and loyalty strong year-round, not just during peak seasons or promotions. Friendly competition, timely recognition and status badges encourage participation and loyalty, even among busy partners.  

  • Games including spin to win, scratch off, quizzes and bingo 
  • Recognition feed 
  • Badges 
  • Leaderboards

Rewards 

Our platform makes it easy for participants to explore reward options, create multiple wish lists and track progress toward their goals. It converts reward values into local currencies for global audiences and removes any guesswork involving taxes and fulfillment.  

  • Merchandise  
    • 8,000+ rewards options  
    • 700+ brands  
  • Gift cards/prepaid options  
  • Experiences and travel packages  
  • Group travel  
  • Cash and direct deposit  
  • Reloadable cards & credits  
  • Charitable donations or causes  
  • Company-branded swag  
Administrative experience

Agile technology lets you act with precision

Our innovative technology allows you to be proactive, not reactive, to any market changes. Adjust quickly to target key audiences and maximize results. Flexibility lets you scale the program when the time is right to meet your goals. 

Program management and integrations

Easy program management and integrations 

We simplify program management through integrations that work with, not against, your processes and current technology stack. No more outdated systems and spreadsheets that halt incentive program success. 

  • Integration with LSM, HRIS, CRM, PRM and other systems  
  • Self-service tools to configure profiles, promotions and more 
  • User-friendly admin interface for easy navigation
Targeted promotions

Targeted promotions

Our highly targeted promotion functionality drives clear, measurable outcomes, maximizing ROI for every campaign. We offer unlimited segmentation and flexible earning structures to meet any market and budgetary needs. 

  • Promotions based on partner types, roles, incentives, regional nuance and go-to-market strategies 
  • Quick, precise responses to market opportunities (not generic, one-size-fits-all campaigns) 
  • Tailored offers for audience segments to improve performance 
Accessible data

Accessible data 

Quickly access your data any time you like, or even send it back to your own systems. Our platform unlocks the full power of your detailed performance data, which we use to continuously improve your program. 

  • Near-real-time access 
  • On-demand reporting 
  • Visualizations of insights tailored to your KPIs 
  • Analyst recommendations to strengthen performance 
  • Ability to track and measure progress
AI enhancements

Our platform uniquely combines AI technology with human insight to deliver actionable, strategic outcomes. We believe that AI serves as a powerful enhancer of human expertise—not a replacement.  

  • Image scraping and data matching  
  • Accelerated claim validation 
  • Fraud detection
  • Personalized messaging  
  • More efficient program operations 
Program support

Expert service backing the platform

While our technology is exceptional, our people set us apart. We’re here to support you with the resources and expertise to achieve your goals with confidence. 

  • Built-in program analysis 
  • Strategic recommendations, including improvement areas 
  • Program branding and value prop creation  
  • Customer service teams to field participant inquiries 
  • Access to additional services, including to-partner communications, partner events, consulting and market research

Client support that scales with you

You’re expected to show results—fast. But reaching sales goals and keeping partners engaged takes more than a platform.  

We’re your partner in performance. From strategy to execution, we build programs that work today and evolve with your business tomorrow.  

Strategy and consulting

Our experts use data, research and proven strategies to design incentives that motivate the right behaviors and deliver measurable ROI. 

  • Research and assessments 
  • Program analysis and audience insights 
  • Program strategy and design
Program management and administration

Our team works alongside yours to design, launch, manage and optimize incentive programs.  

  • Onboarding 
  • Day-to-day operations 
  • Program execution 
  • Training 
  • Ongoing optimization 
Data and insights

Real-time and historical data answer your most pressing questions. We recommend how to improve your incentive program performance, prove worth, drive business growth and make more confident business decisions. 

  • Predictive modeling and scorecards 
  • Partner personas and segmentation 
  • Dashboards and data visualization 
  • Surveys and focus groups 
Rewards

Diverse, meaningful rewards are tangible signs of how much you value hard work.  

  • Merchandise 
  • Gift cards 
  • Individual travel 
  • Direct deposit 
  • Reloadable cash cards 
Marketing and program communications

A marketing strategy that’s customized for every stage of the participant journey increases program enrollment, adoption and performance. 

  • Program brand identity 
  • Persona-based messaging and segmentation 
  • Campaign development and execution 
  • Marketing automation 
  • UX research 
  • ADA compliance 
Enablement and learning

Custom training programs improve loyalty, retention and alignment. 

  • Sales and product training 
  • Leadership development 
  • Culture and team alignment

Schedule a demo

Get the incentive program results you want with data-driven strategies that motivate every audience and maximize ROI.