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Evolving for excellence: Redesigning a channel incentive program for maximum dis…
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Channel incentive best practices for each stage of the partner journey

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[Love your people podcast] Mercedes-Benz’s workforce transformation: Reshape. Reskill. Recharge.

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HomeWhat We DoIncentivesIncentive programs

Motivating sales, service and loyalty

Incentives are powerful tools that change behavior, fuel engagement and unlock growth.

Get a platform demo Explore capabilities
Incentives
  • Incentives
    • Channel loyalty programs
    • Contractor loyalty
    • Incentive programs
    • Referral partner programs
    • Brand standards
    • Incentive platform
    • Partner rewards
    • Incentive claims management
    • Incentives FAQs
  • Incentives Stories
  • Incentives Insights
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Real stories with real impact

Multilevel certification program tied to earning incentives rewarded dealer sales reps and accelerated sales
Read the story

280% increase in dealer sales rep unit sales each year

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Data-driven improvements led to higher job satisfaction, performance and customer service
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120% average ROI since program inception

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Targeted goals and segmented audiences created a highly engaged, loyal channel, increasing loan volume by billions
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254% ROI in 9 years of operation

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View all Incentive Client Stories
Program types

Flexible incentive programs reward key behaviors

Our incentive programs focus on what motivates each audience, whether it’s sales teams chasing stretch goals, service reps focused on customer satisfaction or partners building loyalty. Every program aligns to your business goals and inspires your people, so you get authentic engagement and results that matter. 

Sales incentives

Sales incentives

Programs that reward achievement and encourage healthy competition drive revenue and energize your partners, direct sales and channel sales. Tiered bonuses and exclusive experiences create a culture of success. 

  • Easy-to-understand rule structures 
  • Automated tracking 
  • Real-time performance dashboards 
  • Flexible modeling capabilities
Streamline sales incentives
Service and support incentives

Service and support incentives

Presale and post-sale roles are key to pipeline growth, customer retention and long-term advocacy. Activating these roles with purpose leads to stronger performance.

Presale roles: Influencers

Incentivize their impact to generate new leads. 

Post-sale roles: Service reps, technicians 

Shape how they impact customer satisfaction, brand perception and loyalty.

Incentivize pre-sale & post-sale roles
Points-based incentive programs

Points-based incentive programs

Engagement thrives when participants track progress, accumulate points and choose their own rewards. We assign value to desired behaviors—sales, training, referrals and more. This approach fosters ongoing participation and long-term loyalty.

Think beyond cash rewards
Customer loyalty

Customer loyalty

Rewarding engagement at every stage of the journey builds lasting relationships and organic growth. Customer loyalty incentives encourage behaviors like: 

  • Referrals 
  • Feedback  
  • Repeat purchases
Build customer loyalty
Incentive Travel

Incentive Travel

Incentive travel programs recognize top achievers with trips that blend adventure, relaxation and networking. Our event design approach considers stakeholder care, attendee wonder and novel experiences.

Inspire top performers
Employee rewards and recognition

Employee rewards and recognition

Our employee recognition platform makes on-the-spot appreciation more personalized and impactful. Built-in features reinforce positive behaviors through meaningful incentives. Flexible reward options let employees choose what matters most to them, turning recognition into a tangible motivator.

Recognize employees

Incentive strategies 

Proven strategies motivate the people who influence performance—whether they’re selling, supporting or shaping the experience.

Segmentation 

Segmented partner journeys by roles, behaviors and participation levels personalize the experience with features like:

  • Tailored homepages 
  • Reward progress tracking 
  • Gameplay challenges and leaderboards  
  • Social sharing 
  • Targeted communications and notifications 

SPIFs, bonuses and fast starts 

Flexible, time-bound incentives create excitement and drive rapid results, perfect for product launches or seasonal pushes. Plus, everyone likes an immediate reward for a specific action, like closing a deal, upselling or hitting a short-term target. 

Gamification

Routine tasks transform into engaging experiences. Gamified incentives tap into people’s natural desire for achievement and recognition.   

  • Leaderboards 
  • Badges 
  • Challenges

Training and certification

Knowledge is power and progress deserves celebration. Learning and skills development incentives reward completion of training modules.

  • Certifications
  • Professional development goals 

Claims automation

Simplified for participants and administrators alike. Our claims solutions automate submissions, tracking and approvals—reducing manual effort and ensuring timely, accurate rewards.  

Simplify claims

Rewards selection

Rewards are curated to match your brand, audience preferences and program objectives. Because personalization increases motivation and redemption rates. 

  • Merchandise 
  • Gift cards 
  • Individual travel 
  • Group travel
  • Direct deposit 
  • Reloadable cash cards 
Give the power of choice
Incentive platform

Incentive technology powers performance

Behind every great incentive program is a platform that makes it run smoothly. We built ours so you can launch fast, scale easily and stay focused on what matters: performance.

  • Configurable program setup 
  • Branded to your unique identity, business objectives and partner needs 
  • Flexible and personalized promotions 
  • Real-time performance tracking 
  • Scalable reward fulfillment 
  • Automated claims processing 
  • AI to enhance—not replace—human expertise
See more of the incentive platform

Client support that scales with you

You’re expected to show results—fast. But reaching sales goals and keeping partners engaged takes more than a platform.  

We’re your partner in performance. From strategy to execution, we build programs that work today and evolve with your business tomorrow.  

Strategy and consulting

Our experts use data, research and proven strategies to design incentives that motivate the right behaviors and deliver measurable ROI. 

  • Research and assessments 
  • Program analysis and audience insights 
  • Program strategy and design
Program management and administration

Our team works alongside yours to design, launch, manage and optimize incentive programs.  

  • Onboarding 
  • Day-to-day operations 
  • Program execution 
  • Training 
  • Ongoing optimization 
Data and insights

Real-time and historical data answer your most pressing questions. We recommend how to improve your incentive program performance, prove worth, drive business growth and make more confident business decisions. 

  • Predictive modeling and scorecards 
  • Partner personas and segmentation 
  • Dashboards and data visualization 
  • Surveys and focus groups 
Rewards

Diverse, meaningful rewards are tangible signs of how much you value hard work.  

  • Merchandise 
  • Gift cards 
  • Individual travel 
  • Direct deposit 
  • Reloadable cash cards 
Marketing and program communications

A marketing strategy that’s customized for every stage of the participant journey increases program enrollment, adoption and performance. 

  • Program brand identity 
  • Persona-based messaging and segmentation 
  • Campaign development and execution 
  • Marketing automation 
  • UX research 
  • ADA compliance 
Enablement and learning

Custom training programs improve loyalty, retention and alignment. 

  • Sales and product training 
  • Leadership development 
  • Culture and team alignment
Learn more

Schedule a demo

Get the incentive program results you want with data-driven strategies that motivate every audience and maximize ROI.

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