Event sponsorships

Sponsor choices reflect your event vision and business goals. Our process activates sponsor support to create meaningful impact and build relationships.

• Client discovery meeting
• Site visit or virtual platform review
• Financial analysis
• Custom marketing and branding opportunities
• Revenue growth planning and ideation
• Rebooking strategy for future events

Clear event sponsorship ROI creates a compelling case for investing in your event, driving brand awareness and intentional connections through:

• Novel activation ideas
• Outreach and communications campaign
• List build and management
• Prospectus marketing, content creation and copywriting

Here’s proof: Before engaging ITA Group, a tech company’s 100-sponsor event was only 36%-to-goal. We redesigned the sponsorship sell sheet to gain commitments and nearly sold out the following year’s event in the process!

Sponsorship execution runs smoothly with an in-house Sponsorship Event Manager embedded in your event team. From strategy through on-site services, we manage the sponsorship process. 

• Communication and pre-event logistics
• Contract design, build, tracking and recording
• Decorator RFP process and management
• Exhibitor resource center build and management
• Sponsor engagement pre-, during and post-event
• Interactive show floor design and booth pricing
• Session management
• Tasks and deliverables tracker
• Timeline and budget management
• Vendor/supplier management and communications

Real-time event sponsorship ROI happens with trusted reporting. Your results reveal opportunities to grow sponsor engagement and raise target goals.

• Customized trend reporting
• Revenue forecasting and budget assessments
• Sponsorship metric tracking (percentage of profit, sold-to-date, estimated revenue, etc.)
• Weekly check-ins

Our analysis pays off. When a software client wanted to see more return from their sponsorship program, we conducted a financial sponsorship assessment. Examining their data revealed low-cost value-adds to increase sponsorship package appeal. The result? This client increased sponsorship revenue by 65% in two years!