How to get better post-event survey feedback
By: ITA Group
Are your post-event surveys telling you what attendees liked, but not what your event actually accomplished?
Our post-event survey guide helps event planners and marketers rethink event feedback to understand what created value, what content resonated and where attendee expectations weren't met. Learn how to ask better questions, connect feedback to event objectives and use the results to make smarter decisions about future events.
Here’s what you’ll learn from the event survey guide
1 How to establish event objectives and measurement baselines | 2 How to design a more impactful post-event survey | 3 How to use post-event survey feedback to drive year-round engagement |
Improve event ROI with better post-event surveys
Satisfaction scores only tell part of the story. To understand whether an event achieved its objectives, your post-event survey needs to measure more than attendee likes and dislikes.
Start with the outcomes your event is designed to influence. What should attendees know, believe or do differently as a result of attending?
Connect post-event survey feedback to event analytics
Historical event data can provide even greater context by showing differences across attendee roles, content tracks, session types, technology engagement and other elements of the experience.
When survey feedback is considered alongside attendee engagement, performance data and defined success metrics, event teams can make more informed decisions about:
- Where to direct future event investments
- Which content and experiences to expand or refine
- How effectively the event influenced attendee perceptions or actions
- Where follow-up communications could extend the event’s impact
Client impact
Our guide shares how one organization analyzed historical event participation and attendee progression through the buyer journey. That analysis helped identify attendee profiles connected to leads and informed where the organization invested future event budgets.
Rethink your post-event survey strategy
Better event decisions start with better data. Learn how more focused questions, stronger event measurement and connected analytics can help you understand event performance, refine your event ROI strategy and plan what's next.
Learn more about event analytics