Event and incentive travel industry report: Vol. 3, Issue 5

What event planners and event marketers need to know

Page 4

Event strategy insights from recent industry gatherings and roundtables

Our event strategists recently presented at the global CEMA Summit, participated in workshops with hotel and destination leaders through Meeting Planners International and hosted a valuable client feedback session. They share takeaways about the importance of a unifying event vision, building a sense of belonging with attendees, plus current corporate event planner priorities. Get their scoop on page 4.

Page 9

Destination spotlight

Consider Chile for a dynamic incentive trip that covers more than terrain. The South American country’s mix of natural wonders, modern cities and world-class wine gives top performers plenty to look forward to. Find our sample itinerary on page 9.

Page 12

Incentive travel and event venue highlights

Peek inside a sustainability-oriented five-star resort hotel in Ireland’s Kildare countryside, a region known for horse racing. Domestically, this issue showcases a landmark Philadelphia hotel that recently completed noteworthy updates to meeting spaces, conveniently located near the convention center. Discover details on page 12.

Page 17

What our sales leaders experienced at the Arizona Biltmore

Designed with a strong Frank Lloyd Wright influence, this Art Deco gem is well-suited for all kinds of groups. Read our insider perspective on page 17.

Frequently asked questions

What are the latest trends in events and incentive travel industry?

Events and incentive travel trends are evolving quickly with greater focus on intentional experience design and selecting destinations that support personalized attendee journeys. Read ITA Group’s bimonthly industry update to see our experts’ firsthand experiences on what’s trending, based on recent industry conversations and site visits.

How can I stay up to date on events and incentive travel industry trends?

Staying current requires a mix of industry research and real-world perspective. ITA Group's bimonthly industry updates give both to event planners and event marketers. Subscribe to our insights so you don’t miss the latest trends.

Does ITA Group have sponsors or paid placements in its industry report?

No and that’s intentional. ITA Group’s industry report is built by our events and incentive experts’ firsthand experiences. It features genuine reflections and perspectives so you can trust that we’re sharing the most relevant information.

Want help applying these insights to your next event or incentive trip? Connect with our team.